Advertising is what is used to draw in new customers. It’s the way that you secure your business. You need to find a form of advertising that works for your business, your budget and your target audience. There is plenty of options to choose from such as radio, traditional prints and social networking. They all have their advantages.

Have a look below at some of the ways you can advertise your products or services:

Online Advertisements

Posting your ads online on sites that get high volumes of traffic is one of the most successful ways of using advertising. Using social network sites such as Facebook are simple as they have advertising programs that you to target a particular demographic. These ads only show up next to people profiles that meet your specifications. Online, in general, you have numerous options for advert placement, the most well-known is Google Adwords, but there are hundreds of sites and companies that will post your ads, especially if you offer an affiliate scheme where you offer a reward for the lead.

Social Media Marketing

Social media platforms are now an extremely popular and attractive marketing tool for many businesses, promoting here has little or no cost. The only problem is that you need to build a strong presence in order to benefit. This means having engaging content relevant to your business. You can offer things such as a discount for your followers, do a giveaway or even flash sales. If you have a product that is tangible then you could even make use of influencers on platforms such as Instagram.

Local or National Television Advertising

Although television ads can require a lot of time to produce they can be extremely effective in boosting sales and gathering new customers. Using a production company such as Churchill Studios could help you achieve this. You will most definitely benefit from the new customers, as tv adverts tend to reach a different array of people compared to online and the radio.

Radio Advertising

A quick tag line or jingle can enhance a radio ad’s effectiveness. You need to make sure you match your chosen station with your target audience.

Public Speaking Events

Public speaking can be a great way to get the word about your product or service heard, especially if you’re speaking at a conference or event that relates to your industry. You can offer your services to organizations that could benefit from one of your service, lectures, workshops or products. Make sure you bring a business card and any promotional materials with you to any event that you attend. This will encourage your audience to also spread the word about your services or products.

Event Appearances and Sponsorship

Using sponsorship as a way to advertise can take many forms. You might be given an area at an event where you give on example products or receive acknowledgment at an event programme, or your logo might appear on posters. One of your many options for events is to create a hand stamp for entry to the venue, this is brilliant if it bears your company logo, the people who attend will then have your logo close by and on their persons at all times.

These are just a few of the ways you can advertise your products or services, do you have any others that you can share in the comments below?