Ah, delivery! Isn’t it the first and most crucial thing that every business needs to do? Deliver. Deliver successful results, for sure, but, more importantly, deliver successfully. Whether you run a B2C e-commerce shop or a B2B tech equipment business for specialist offices, what every buyer wants from you is to let them know about your delivery terms and process.

In 2020, customers should never have to get in touch to ask whether you’re going to deliver their orders. On the contrary, your role as a business is to ensure that they are informed at every step of the way not only how they can plan for delivery but also where their parcel is.

Indeed, in the age of hyper-digital conversions, you can’t afford to make the whole delivery process run just as smoothly as the order process. Ultimately, a poor delivery experience can affect your brand reputation and outcast the quality of your products. While customers who are satisfied with their products are unlikely to arrange for a return, when they’re unhappy with the delivery, they’re unlikely to engage in any future commercial interaction with your company.

Don’t Make Them Ask, Show Them

Your website is the first source of information about your delivery. Creating the relevant content your visitors need is essential. But you also need to pay close attention to your design. Indeed, your web design acts as a compass to guide visitors to the right area and create a trust relationship. Websites that fail to create an elegant and helpful design are more likely to confuse and even put off potential buyers. As such, you need to make it clear for online shoppers to find the information they need. The easier it is for them to navigate through the site, the sooner they can trust you with an order.

Your Customers Want Quick and Cost-Effective Delivery

Your customers are understandably impatient. When it takes only a few minutes to pass an order online, many find it hard to wait a long time for delivery. Planning quick and cost-effective shipping is impossible without reliable logistics and transportation partners. If you’ve been having trouble with your carrier schedule and results, now’s the best time to look around for better-suited options. You can get instant freight quotes online from some of the best companies in the world. So what is stopping you from giving your customers the best possible delivery service?

Don’t Make Them Anxious

Did you know that there is such a thing as the endowment effect? The term refers to the psychology of waiting. Your customers experience a sense of ownership from the moment they purchase the item. As a result, they project the joy and life improvements they would get from the item even though they haven’t received it yet. However, this endowment effect can lead to tensions and anxiety when people have to delay the positive impact of their purchase until the delivery arrives. Keeping them in the loop at every step of the packing and shipping process can reduce their anxiety.

If you should have only one business goal this year, make it this one: Don’t make any client ever ask about your delivery services again. Instead, make it your mission to provide information, quality, and clarity at every step of their interaction with your brand.