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How Hospitality Businesses Can Prepare for the Coming Summer Wave

It’s true to say that after a year of lockdown and society tentatively opening back up again, most of us are dusting ourselves off and trying to get ready for a return to normal. That said, while businesses that have survived will no doubt see this as a blessing, it’s also true to say that they need to be ready.

Demand will be perhaps more intensive than ever this summer, with tourism slowly ramping up and businesses having to make up for a year of reduced trading.

While using dramatic terminology is perhaps not the most accurate, we’re sure that many staff will feel like they’re in the trenches this summer, and if businesses want to maximize their revenue, they’re going to have to prepare for it.

Thankfully, there are a few techniques and measures companies can use to make sure they hit the proverbial home run, and that they make full use of this opportunity. With that in mind, let’s lend some advice to help:

Exterior Seating

Exterior seating is sure to be very popular this summer, as more and more people want to compensate for the last year of being indoors with spending as much time in the sun as possible. This means that utilizing the best plastic Adirondack chairs can help you grant them that sunspace without having to offer cheaper, breakable alternatives. Laying them up outside your business, next to your hotel’s pool, or as part of the back area of a summer, open bar can be tremendously helpful, and if spaced properly can also help everyone stay safe and mindful of one another. That’s a great place to start.

Signposting

Signposting is essential because as more and more people attend your business or premises, it can be harder to direct them all. Repainting or applying signs that direct to the toilets (including where and how to queue), or showcasing which door to use to access your facilities or warning signs that help those who may be getting overexcited from injuring themselves or causing harm to others – it all counts, and it’s all important. Make sure you take some time to plan for how you’d logistically like people to arrange themselves and signpost those intentions, as it helps take some of the work from your shoulders.

Managing People

Managing people appropriately is very important, and of course, this becomes even more essential when there’s more of them than ever to handle. It might be that you reserve slots for certain events you’re running to make sure there’s no overspill, or that you hire additional security to make sure your populated event hall is properly managed, and that you overstaff a little just to make sure everyone is provided for. Delegating authority to managers and making sure they have the authority to make executive decisions on the fly (such as how to mediate conflict) can be very important.

With this advice, we hope your hospitality business, no matter how humble, can prepare for the upcoming summer wave.

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