- Feb. 06
- Richard Parker
How to Make Your Business More Lucrative in 2020
There are simply ways to bring in more money this year by knowing how to get the most of your resources. With a few basic changes to how you operate your business and some updates, you will be rolling it in very soon. With the right knowledge on how to buy, and how to sell you’ll be back on track in no time. Here are some basic pointers on how to make more profits.
Change the Way You Operate
Think of ways you can generate more sales. Brainstorm your ideas. These can be different offers or cross-selling for example. You could consider branching out into selling a different product on the side that’s related to your original product. Keep coming up with promotional ideas. Use your email marketing sequence to contact new and existing clients. You should have a system in place to get contacts for potential customers who can send automated emails to with the latest offers. For help setting up an email marketing sequence see here. Try to get your clients on prepaid retainers or ongoing payment plans. For example offer a lower hourly rate over a long-term retainer plan. This means although you won’t make quite as much money at first, you’ll have a customer for longer. It’s vital to build client relationships and you want more loyal long-term customers.
Marketing
Marketing is key to the success of all businesses. You need to stay visible and connected at all times. Your online presence and web traffic are what is most going to advertise your company in 2020 and there are ways you can maximize these. First make sure you are on social media such as Instagram and LinkedIn. 70% of clients look at a brand on Instagram before they invest. It’s a good idea to set up a blog also. Speaking of blogs get sponsored by influencers and bloggers who are connected to your target market. If you’re a tech company, advertise through a tech blog for example. Be sure to include as much new material online, on your website, blog and social media. These could include promotional ads and online tutorial videos. These will keep your customers interested. Set up an affiliate program as well.
Be Smart
Do your research and hire the right experts to help you. Learn how to save money by sourcing and purchasing online. You might need to invest the help of an online sourcing coming in order to buy in bulk from abroad. Look into companies like Leeline sourcing, the best 1688 agent in china. You will also need to think about how much you are spending on accounting and IT services, any other thing you might outsourcing. Make sure you are investing in the right people.
Regarding your staff, be smart and implement a system that works. You ideally want one platform to synchronize all data automatically. Your employees can input fees, hourly pay and project information which will become immediately accessible to you, allowing you to monitor how much is being made or spent.