QR codes are a great marketing tool but they are often overlooked, especially by small business owners. But that’s a real shame because they can help you create measurable marketing campaigns that get results.

If you didn’t already know, a QR code is a unique code, much like a barcode, which people scan on their phone and it will take them to a website or enact some other specific action, like opening an app, for example. They were first designed to be used for tracking items in a warehouse, but they have since become widespread and now they have some great marketing applications.

It’s so simple to start using QR codes for your marketing campaigns and it won’t increase your costs. You can use a free QR code generator online and once you have your code, it can be added to whatever marketing materials you like. If you are not already using them, these are some of the best ways to incorporate QR codes in your business.

Add Them to Signage

Business signage is important and a well-placed sign can capture the attention of potential customers. However, businesses often struggle with the lack of a clear call to action. Unless the potential customer has time to visit your business right away, they are likely to forget about you. QR codes are the perfect addition to signage because, even if people are in a rush, they can quickly scan it and they have your website there for later when they have time to look at it properly. They’re also great for signs that direct people towards the business. Instead of trying to fit all of the directions on there, just use a QR code that opens a map.

Put Them on Packaging

It’s important to put time into your package design and QR codes make a great addition. When you sell products, you want to encourage people to leave reviews and it’s important to make the process as easy as possible for them. Having a QR code that takes them straight to your site is a great way to do this. A QR code on the outside of the packaging that links to your product pages is a good way to encourage people to continue browsing your products.

Put One on Your Business Card

Networking is important in business and you need to give out business cards so people can follow up with you after meeting you. Putting an email address and phone number on your business card is obviously important, but you should consider a QR code too. It’s a great way for people to quickly check out your website after meeting you. Alternatively, you could link the QR code so it opens an email to you right away. People will be far more likely to follow up with you afterward if you make it as easy as possible for them.

These are just some of the ways that you can use QR codes to boost your business, but if you get creative, the possibilities are endless.