- Jul. 01
- Richard Parker
6 Ways Your Small Business Can Cut Costs in 2021
More businesses are struggling to stay afloat during these economic times. Therefore, as a small business owner, you should cut as many unnecessary costs as possible. Sometimes, these small leaks are the reason for your low-profit margins. So, first, assess your expenditure, and then adjust it according to your needs and importance to the business.
Fortunately, as a small business owner, you are the sole decision-maker and can survive sudden operation reforms. Moreover, there are some subtle ways to cut costs almost immediately. The following are a few to get you started.
Invest in Technology
Physical storage hardware is expensive, let alone space-consuming. Therefore, this unnecessary expense has got to go. Instead, move your data storage to the cloud. This shift will save your costs in rent for storage space. Furthermore, retrieval of transactions’ information is easier and faster.
In addition to increased efficiency for your business, the cloud has endless storage space for all your information. First, however, ensure you invest in excellent cybersecurity features. This investment will include iOS mobile devices to access the cloud, but you do not need to buy these devices all at once because you can rent an iPhone anytime you need it.
Frequently Negotiate Fixed Cost
Please don’t get comfortable with the initial prices your supplies set up. Instead, negotiate these prices regularly for a better deal. Sometimes, vendors will not hesitate to give discounts whenever necessary because of the years of loyalty and reliability.
Moreover, if they are not willing to reduce their rates, you can get newer and affordable suppliers. Ultimately, conformity is the reason behind every business failure. Therefore, always be ready to make the necessary changes.
Go Virtual
Remote working is more commonplace than ever before. As such, it wouldn’t hurt to shift to virtually handling your clients through Zoom and Skype. This transition should be smooth to retain as many former customers as possible. After all, you wouldn’t want to lose customers you already built a relationship with through constant communication.
With time, if you establish a successful online presence with both old and new customers. Then, you can reduce your office space and depend partly on your virtual reputation.
Outsource Non-essential Functions
The gig economy is very vibrant in these economic times. People with unmatched skills got laid off due to the downsizing of companies that couldn’t keep up with the demands of the pandemic. Your business could benefit from these skilled employees turned freelancers. Many people are unwilling to go back to their 9-to-5s, who can perform some of your business tasks without the burden of permanent employment.
For example, if you have to build a website or write SEO-focused articles for your existing websites, pay some people to do it for you. You will be surprised at how much you save on the money you could have spent on a full-time website developer.
Boost Your Value with Higher Prices
Although there is a pricing strategy that is relative to your industry, higher prices indicate increased quality. It is never too late to adjust your after-sale services as well to cut expenses. For instance, if you offer free shipping services over long distances, it is high time you consider charging your clients for shipping.
Consumers subconsciously assume that your high prices translate to better quality relative to your competitors. Therefore, ensure that they can meet their expectation of your product. The last thing you need is disappointment in your product which translates to lower sales over time.
Also, please remember, your prices should not be too ridiculous compared to competitors. For example, if you sell a cleanser at $120 while your competitors sell at $50, you are set to have fewer sales ultimately. So preferably, set your price at $75, and your customers will assume you have higher quality rather than trying to rip them off.
Use Credit to Your Advantage
There are so many options to gain flyer miles or discounts by using certain credit cards. These deals will save your business some dollars here and there and eventually translate to reduced costs. So, as a result, your credit card bill not only ends up being a liability but also an asset.
For example, using the same hotel for business travel will generate loyalty points for future discounts. In addition, sourcing supplies from the same vendors accumulate discount advantages you can utilize in the future.
Final Thoughts
In summary, your small business needs to cut all the unavoidable costs to remain sustainable through the pandemic and into the future. Moreover, this catastrophe could act as a benchmark for future challenges your business will face. Hence, your business strategy and organization today can break or build your future business endeavors.